Channel Partner programs involve use of third parties to promote business and grow sales and revenue. Channel partners are a key part of indirect sales strategy.
Channel partners can be affiliates, resellers and VARs. Channel Partner Management involves defining channel strategy and channel model, onboarding channel partners, sales management, operations planning, partner performance management, conflict management between partners, pricing mechanism, and distribution and revenue management.
Learn why Channel Partner Management is important for your business and how to choose the right Channel Partner Management software. Last updated: Dec 9, Channel Management platform enabling vendors to drive profitable revenue growth. ZINFI is a Unified Channel Management UCM platform that enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure.
It helps vendors and their channel partners achieve profitable growth. It helps to increase revenue, efficiency, and generate leads.
It provides global channel marketing and management solutions. It allows a vendor organization selling through the channel to deploy end-to-end channel automation via partner relationship management PRM , partner marketing management PMM and partner sales management PSM.
Some of its features include creating a beautiful, mobile-responsive partner portal, communicating to partners management, onboarding management, partner learning management, customize and assign business plan templates for marketing, sales, etc, co-branded assets and library management, and more. Channel Engagement tool to maximize lead across distribution channel to increase revenue.
LeadMethod is a channel partner engagement and sales enablement platform that maximizes sales opportunities and helps in visualizing revenue projections and sales performance, enabling companies to automate the lead capture and distribution process, generate real-time feedback from their channel partners, and make data-driven decisions to increase sales. It drives the most ROI and channel partner loyalty. It helps to increase in revenue and have stronger communication and collaboration with their channel partners.
LeadMethod integrates distributor sales pipeline and performance data into CRM to gain a complete picture of all sales operations. It maximizes every lead across the distribution channel, monitor lead statuses, measure sales rep contact rate and speed to identify high and low performers, visualize sales pipeline and revenue estimates, generate lead reports by sales rep, priority, lead status and much more.
It ensures an incredible feedback rate from outside sales teams. Some of its features include lead process automation, lead data append, partner engagement, sales enablement, reporting and analytics, CRM integration and more.
Partner ecosystem platform that helps companies build more valuable partnerships. It serves as an escrow service for data, allowing companies to find overlapping customers and prospects while keeping the rest of their data private and secure.
CROSSBEAM automatically stays up-to-date with the latest data about customers and prospects, provides an intuitive interface for defining key populations, and establishes secure data sharing relationships, enabling companies to close more deals, build better products and measure impact every step of the way. Its integrations sync data from the systems, prioritize partnerships, qualify leads, enrich data, and more. These include CRMs, marketing automation systems, billing platforms, and data warehouses.
Allbound PRM is a partner relationship and channel management solution that helps optimize your partner's lifecycle, increase channel engagement, and sales. It helps to improve stakeholder relationships and increase sales and revenue. Allbound PRM software empowers partner managers with a host of features like gain visibility into partner program engagement metrics within Allbound, improve partner product knowledge, unlimited content storage, increase brand awareness while protecting brand integrity and many more are designed to improve efficiency, communication, data-sharing, and more.
It helps to improve digital and social presence and increase sales and revenue. Features of eZee Centrix that provide easy, swift, and accurate online distribution service include instantly managing all distribution sites from a single platform, efficiently utilize complete hotel inventory, automatic room rate update for maximum profits, and many more.
PRM tool enabling channel program to collaborate, increase productivity and grow revenue. It empowers channels by allowing them to collaborate and engage with channel managers on deals to increase productivity and grow revenue. It helps to increase engagement, deliver better customer service, reduce costs and increase customer satisfaction. Magentrix allows organizations to deliver content, share information and engage partners and customers with a completely customizable and branded portal.
It automates the manual processes, automates business processes, and improves partner satisfaction. It's one integrated and seamless environment for channel partners. Some of its features include empowering the channel team, optimize the processes, provide them an easy-to-use self-serve partner portal based on your existing process, enable channel partners to generate revenue faster with automated onboarding, more accurate forecasting, collaborative environment that lets your channel team and partners work together, and more.
Model N Rebate Management is an enterprise-grade SaaS solution that enables manufacturers to increase top-line revenue. It simplifies the creation and management of rebate and incentive programs. It helps to improve stakeholder relations and increase sales and revenue.
Model N Rebate Management enables to easily create and roll out effective rebate programs to reduce upfront discounts, mask end-user pricing, and increase the bottom line. Some of the features of Rebate Management includes managing end-to-end rebate processes from program definition to payment generation, automate rebate management and eliminate manual processes, align partners and customers with sales goals, manage both direct and channel rebates and many more.
Franchise Management Software for full control over locations, accounts, and operations. Naranga offers Franchise Management Software that ensures business growth, brand consistency and improves performances. The management solution understands the apprehensions in the area and offers what it takes for successful managing and scaling a multi-location franchise business. It allows franchise chains to take control of their brand with simple, flexible tools to drive sales and improve operational efficiency.
It helps to attract potential franchisees and enhance the efficiency of the sales team. Onboard new franchisees, centralize visibility, maintain brand standards and more in one place. Connect and share training resources with the franchisees and also help to track, measure and correct inconsistencies fast and effortlessly. Its features include nurturing and converting the franchise sales leads, storing the content in the unlimited cloud-based library, centralizing the franchise operations, instant ticket generation and timely support, location-based reports and real-time tracking of the progress and so on.
Partner management platform to accelerate recurring revenue for companies and the partners. PartnerStack is a Channel Partner Management Software that helps to accelerate recurring revenue for both companies and the partners they work with. Partnerstack helps to improve stakeholder relations, grow market shares, and increase customer lifetime value. PartnerStack helps companies and people grow. It provides access to the best partners and builds new revenue channels by empowering every partner to succeed and drive acquisition, retention, and revenue.
Some of its features include scaling multiple channels to close more deals, generate more leads or bring traffic to the next campaign, maximize partner performance to generate more revenue, and automate partner payouts making sure they get paid every month. Management and Reservation System for direct bookings and manage booking sites on one central dashboard. Cubilis is a cloud-based booking and channel management solution that increases direct bookings and easily manages the different booking sites on one central dashboard.
It helps to increase direct bookings, and easily manage booking sites, connect to a lot of different booking channels and more. It displays changes in room availability and pricing, real-time price comparisons with other travel booking websites, and reviews from selected guests, optimizing the booking process for customers.
Its offerings include channel manager, booking engine, property management system, CMS, and yield management. Its channel manager is the perfect tool to manage availability and prices for booking channels. Booking Engine is a booking module for own websites which helps to receive more commission-free direct bookings. Key features include booking engine, channel manager, social media integration, invoicing, and client management. It also lets teams integrate the booking engine with Facebook and customize the color and layout of the reservation system.
Companies can have a variety of partners in Marketing and Sales functions. Channel partners typically refer to Sales Related Partnerships - commission-based affiliate partners, resellers, and VARs value-added resellers who can provide services component of your offering, or bundle other products needed by the customers.
There are other partnerships such as Alliances — which could be about the bundling of products, co-marketing, etc. This document primarily focuses on channel partnerships related to sales activities as described above. Distributors, who stock the product in bulk and sell it to the next tier of suppliers.
System Integrators, who bring together a variety of products and integrate them to build turn-key solutions for the end customer. Independent Retailers, who could be stores selling on an exclusive or non-exclusive basis.
Agents and Consultants, who sell for a Commission on the sale price. Channel Partner Programs, with participation from any combination of the above types of partners, are commonly run by B2B organizations, but such programs can be drawn up and run for B2C businesses too. Computer software and hardware are sold B2B and B2C through various combinations of channel partners, who have markedly different selling strategies depending on whether the sale is to an individual or to a business, besides other factors such as the size of the sale.
Adidas, which sells its merchandise out of its own stores, franchisee stores and multi-brand retail outlets, in addition to selling directly to end-users through its own online store would be a largely B2C example. Singapore Airlines selling tickets through intermediary sites like Kayak or Trivago is an example of online B2C channel partnering.
Other online B2C channel types exist too. Advertising Based channels are where sites like YouTube, which attract large volumes of traffic, make themselves available as channels for advertising and selling. Fee-based channels are sites like Netflix, which charge a small fee so that users can access the content that has been licensed to it by content owners. Most importantly, Channel Partners give you a head-start.
They already have a set of ready customers with whom they can kick-off the sales process. A single Partner Manager can handle multiple Channel Partners and drive the sales process to bring in the same amount of revenue at a lesser cost.
Channel Partners help in experimenting with new ideas, products, promotions, exhibitions at a viable cost. With proper training and certification, Channel Partners can help in not just acquiring new customers, but also in extending after-sales support.
They also prove handy at the time of maintenance contract renewal, thereby allowing the Partner Manager to focus on nurturing new partners, sales operations management, and escalation measures related to implementation and support. I do a lot of research into the company to find out what they are trying to achieve. Are their clients matching up with ours? Are their goals aligned with ours? Do they have the skill set they need for a successful implementation? For organizations looking to expand their horizons to new territories — domestic or international — Channel Marketing can prove to be the ideal platform to operate with.
Instead of setting up a complete organization in new geography for customer acquisition, it can be worthwhile to test new waters by engaging with Channel Partners to reach out to prospective Customers and also to gather competitive intelligence. Channel Partners can maintain stocks and spares too, which makes quicker deliveries possible, leading to faster realization of revenue.
A Channel Partner Program is an association between the Product Organization and its 3rd party Affiliates who agree to team up and sell to the marketplace under pre-drawn terms of the agreement. Vendor risk management can help fill the gap, so this article looks at some of the top VRM solutions and what buyers should consider before purchasing.
Here are our top picks for VRM tools based on product capabilities, vendor reputation, standards designations, user reviews and ratings, growth, and more. A couple of decades ago, Aravo Solutions started to meet the need for enterprise supplier management. Today, the reputable SaaS -based supplier management vendor offers three product tiers for its Third-Party Management solution and additional compliance, performance management, and data privacy solutions. Vendor risk management features include intake of new vendors, automated risk assessments , due diligence for inherent risk, and off-boarding of clients.
Since its start in , BitSight has become a dominant force in the budding security rating space. Ten years later, BitSight has 32 patents and 40 million companies rated.
Using a proprietary algorithm to calculate daily security ratings, BitSight can help organizations reduce cyber risk, onboard vendors faster, and facilitate security discussions. Using frameworks like MITRE to calculate ratings, assign scores, and communicate implications, Black Kite uses the same open-source intelligence tools and tactics hackers use to inform remediation and defense posturing.
Headquartered in San Mateo, California, Coupa Software is a cloud platform with applications specializing in procurement, finance, and spending management. While our other picks lean more toward cybersecurity or GRC, Coupa has an impressive fleet of business spend management products, including supplier and TPRM. One of the oldest vendors on our list, Galvanize started in Vancouver in With ThirdPartyBond, organizations can access a library of assessment surveys and questionnaires, optimize contract management, and compare suppliers in a matrix for risk-based project planning.
Like Coupa, Ivalua specializes in comprehensive spend management solutions through their SaaS platform. LogicManager is a global vendor of enterprise risk management SaaS solutions. MetricStream is an enterprise solutions provider for quality management, compliance, risk management, and governance out of Silicon Valley. Available on the MetricStream platform or as a standalone product, its vendor risk management solution offers an integrated view of the extended enterprise. MetricStream Third-Party Risk Management includes a user-friendly dashboard, due diligence for onboarding, continuous monitoring, and periodic assessments.
Hailing from Lake Oswego, Oregon, NAVEX Global has a suite of risk management solutions, including third-party risk monitoring and screening and vendor risk management. Its TPRM, RiskRate, is an automated risk management component of its platform to assess each third party, facilitate onboarding, and track changes in supplier risk profiles. Acquired in , Lockpath offers a day implementation plan guarantee, thorough training, and custom client solutions.
Privacy management and marketing compliance vendor OneTrust launched five years ago and is already valued at over a billion dollars today. Fit for various company sizes, Vendorpedia comes with features like simplified due diligence, issue tracking, and AI-powered answer-matching technology.
Celebrating its fifth anniversary, Panorays is a Tel Aviv-based vendor with an automated, third-party security platform for managing risk and remediation.
In a dual approach, Panorays combines dynamic security questionnaires for existing suppliers with non-intrusive attack surface assessments to give clients visibility into vendor risk postures. Public Relations and Communications. Real Estate.
Recreational Facilities and Services. Religious Institutions. Sporting Goods. Staffing and Recruiting. Translation and Localization. Wine and Spirits. Writing and Editing. Your Company Size Self-Employed. Sort by Recommendations : Sorts listings by the number of recommendations our advisors have made over the past 30 days. Vendors pay Software Advice for these referrals.
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Read more 4. Smoobu Smoobu is an online vacation rental solution designed to help businesses streamline processes related to reservations, communications, guest experience and more.
Hostaway Hostaway is a unique vacation rental software that offers deep channel integrations and support. Lodgify Lodgify is a cloud-based software system designed for vacation rental owners, property managers and bed and breakfast innkeepers. Shiji Distribution Solutions Shiji Distribution Solutions is designed to help organizations in the hospitality industry streamline communications with distributors, tour operators, online travel agencies OTAs and more.
Read more No reviews yet. Uplisting Uplisting is a cloud-based hotel management solution that helps small to midsize vacation rental businesses manage bookings, customer support, housekeeping, commission, payments and more.
Read more 3. RMS Cloud. Guesty Guesty is an end-to-end solution for short-term property managers looking to save time, increase revenue and grow their businesses. Rentals United Rentals United is a cloud-based channel management solution, which assists vacation rental managers with management of online reservations and guest communications. Little Hotelier Trusted by more small, independent properties around the world than any other provider, Little Hotelier is the hotel platform that lets you easily attract more guests, take direct bookings online, understand how your business is p PartnerStack Designed as a full-stack solution, PartnerStack is a cloud-based partner relationship management PRM platform that assists SaaS-based companies, marketing agencies, and resellers with building and managing channel partner progra Rentals Your.
Sellbrite Sellbrite is a cloud-based inventory management solution designed for small and midsize companies. Beds24 Beds24 is a cloud-based solution that helps businesses automate the processes for booking and billing of hotels, inns, guest houses, cottages, hostels, campgrounds and more. SabeeApp SabeeApp is an all-in-one, cloud based hotel management software for modern hoteliers.
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