One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. It puts everything on a table. Alexa is also one of the only tools to estimate behavior data bounce rate, time on site and demographics gender, education levels. No wonder people love it. What content management system are they using? What are they tracking? Do they use a content delivery network?
What plugins are installed? Are they doing retargeting? This fast, free analysis tool shows you everything that can be learned by analyzing the code of the website. This gives you powerful tools into their marketing strategies.
BuiltWith also has a popular and free Chrome extension. Just add it to your browser and see what technology is behind any website with a single click. This super popular tool is great for social listening and blog post ideas. Just drop in a competitor website and see their top shared posts on any social network for any date range.
Dig deeper to see who shared it. Buzzsumo tags them as journalists, bloggers and influencers. You can also see who has linked to it. Within seconds you can see who is paying attention to your competitors and which of their topics get the most love. It only analyzes Twitter, but FollowerWonk is one of the best for quick analysis.
It shows you where the followers are for any account, what time of day they are active, how influential a following is, etc. It also shows you which of the accounts is growing more quickly.
But Ispionage does a very nice job of grouping the phrases together with the corresponding page. It also shows trends, rather than just a huge list of phrases. Are you lagging behind in Citation Flow? Get busy doing outreach, PR and guest blogging. But first, write something worth linking to. If you know that a competitor is using display ads, this tool is a fast way to see the creative of all if their ads, all at once.
Just enter the brand name and click search. This will instantly give you ideas on what kind of design and messaging might work well for you. Make sure to check the more sophisticated brands, since they are more likely to be testing for engagement and optimizing.
The one most relevant to competitive analysis is Link Explorer. This is probably the most famous tool for measuring link popularity. Just put in your site to see your Domain Authority, then put in a competitor.
The site with the higher authority is more likely to rank for more competitive phrases. Left unsaid is how familiar these ideas are to open-source folks. This will indeed be a challenge for Microsoft, though they can read all those open mail lists to get some insight into how to do it. Big new releases in the future?
Left unsaid is that this is old news for Linux, as for at least a year or so Linux has evlolved so that production-quality releases come out every few weeks, incremental improvement by incremental improvement. Yoffie, a professor at the Harvard Business School. Still, there are those in the industry who believe that the very nature of software will assure both Mr. Sinofsky and Mr. Serlet comfortable careers for the foreseeable future.
Left unsaid is that code can be taken away. The [kernel] systcl call , allowing users to configure kernel parameters at runtime, is likely to go away.
Linus Torvalds and Andrew Morton have both expressed the opinion that taking sysctl out would be the right thing to do — Linus because no one uses it and Andrew because it would be a shame to leave a big wad of such useless code in the kernel permanently, if a viable alternative existed.
But, in case it really would break too much stuff, Albert Cahalan has volunteered to be the official sysctl maintainer if one is needed. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account.
You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email.
It lets you edit websites both by coding them manually and through an intuitive visual interface. Dreamweaver includes many of the features of a traditional, text-based Integrated Development Environment IDE like syntax-highlighting, automatic code-completion, and the ability to collapse and expand sections of code.
You can even use Dreamweaver with Bootstrap! Adobe offers 7-day free trials for both options, and discounts for students are frequently available. Visit adobe. Squarespace is another good website builder that serves as a third alternative to Wix and WordPress. Much like Wix, Squarespace offers an intuitive drag-and-drop interface for creating your website. Visit Squarespace.
Here are a few great candidates to consider. Despite being one of the newest tools on this list, Figma is also one of the most powerful. Much like Sketch, the next app on this list, Figma features an intuitive, vector-based interface that makes designing websites simple.
What makes Figma really shine, however, is its collaborative, cloud-based approach. With Figma, multiple team members can edit a design file simultaneously. Business stakeholders can also leave comments, and developers can copy code snippets to simplify the process of turning your design into a real site. Figma offers a free plan that includes up to 3 projects. Visit Figma. Sketch is an extremely popular interface design tool focused on simplifying the process of creating beautiful, high-fidelity mockups.
Sketch gained popularity in the early s when it won a design award from Apple. Designers love Sketch because its uncluttered and intuitive interface makes it easy to create beautiful designs quickly, without the steep learning curve often associated with other design tools. Sketch also has a comprehensive ecosystem of plugins and integrations that bring added power and make it simple to integrate Sketch into your workflow.
You can also reward contestants with small prizes for completing tasks. As mentioned earlier, you can use Vyper to bring people back to your eCommerce store.
You can use the software to run a referral program, loyalty program, and brand ambassador program. Jack Paxton, who is a super nice guy, co-founded the platform. He manages an agency and uses the platform to generate crazy results for clients. He sells a couple of courses where he shares how he gets these results for clients. Overall the developers behind Vyper have created one of the best contest software platforms. That makes it one of the more expensive competition platforms.
SweepWidget was designed to help users increase their social media following and grow their email list. It is one of the best affordable social media contest platforms. You can use SweepWidget to run leaderboard competitions, milestone contests, giveaway coupons, and more. Setting up a competition is straightforward. You can allow people to enter by providing their email address, other contact information, or do a social login. You can host your competition on a custom landing page on SweepWidget or embed the competition onto your site.
Managing the contest is straightforward too. They have a nice analytics portal where you can track everything. You can manually or randomly select winners, disqualify entries, and export the data in a CSV file. You can integrate SweepWidget with your other marketing tools. One of the nice things about SweepWidget is that it has a free entry plan. Of course, your competition will have SweepWidget branding.
Shortstack has tried to create an all in one marketing platform. On the one hand, you can use Shortstack to create landing pages, and mini-websites. Pretty handy for your lead generation efforts.
0コメント